Fashion News: Studio @dmaxsi Celebrates 10 years Anniversary, announces Operation Prom 2016 Winner

People always ask about the designer of some of the dresses I wore on my brand material and at a few performances, well they were designed by no other than the sweet spirited Ms Afua Sam of Studio D’Maxsi. Studio D’Maxsi is the notable fashion house owned by Ghanaian Fashion Designer Afua Sam based in Washington DC . Celebrated as an innovative, sophisticated and edgy women’s wear line for the modern woman, STUDIO D’MAXSI makes unique designs for the classy, funky, chic and confident woman. STUDIO D’MAXSI has featured in various fashion shows including Maryland Fashion Week, DC Fashion Week and Crystal Couture; charitable fashion events like Steps to the Cure, Fashion Fusion, Fashion for World Peace, Pink Jams, Beyond Words Fashion Show For The ‘Lollipop Kids Foundation’,etc. Afua Sam also founded ‘Operation Prom’, a ‘win a PROM dress’ competition open to deserving academically excellent high school female students.

Afua Sam of Studio D’Maxsi

As a single mother of two, Afua Sam has successfully pulled through balancing motherhood, health, personal struggles while pursuing her passion of fashion. Motivated by her personal story, Afua has over the years embraced social responsibility as a major part of her brand, significantly contributing her talent to support various charity events and causes. Studio D’Maxsi has contributed immensely in developing businesses, personality brands and charity organizations by supporting fundraisers and donating her designs for charities like ‘Fashion For A Cause’, ‘Pink for Africa’,  ‘Tigerlily Foundation’, American Breast Cancer Foundation’ and ‘Steps For The Cure’ ; to name a few. Afua Sam herself modeled on the runway for ‘Runway Moms for A Cause’. Giving back remains an important of the vision of the brand.

Tosinger in Studio D’Maxsi original

In the month of June, to celebrate the ten year anniversary, there will be a giveaway to the general public of specially designed fashion items by Studio D’Maxsi with the hashtag  #studiodmaxsi10years. More details on social media @dmaxsi. The new and improved website will still be hosted at and it will feature an e-commerce shopping platform for the general public and fashion lovers to shop exclusive non-couture Studio D’Maxsi designs and accessories that are for the everyday woman. Afua Sam is thankful for family, a great team of Photographers, makeup artists, hair stylists, models, fashion show producers, nonprofit organizations, the media, fans, PR clients and everyone who believed in the brand over the years.

Tosinger in Studio D’Maxsi original

STUDIO D’MAXSI’s brand of elegant yet edgy collections has gained her a diverse clientele that also includes artists Jamie Foster Brown, Grammy nominated artist Carolyn Malachi, Miss Ghana Universe, Miss China America First Runner Up, Miss Maryland, Miss Black USA DC among others. STUDIO D’MAXSI specializes in Red carpet looks, party dresses, casual chic (men & women), wedding dresses, prom dresses, suits (men & women) and accessories-for all events.

Tosinger and her manager Jumoke, Tosinger in Studio D’Maxsi original
Tosinger and Afua Sam

Operation Prom’s Vision

Operation Prom seeks to make the prom night of one very special high school senior a special night to remember. It is  the “giving back” vision of Ms. Afua Sam of Studio D’Maxsi. She designs a prom dress for  three lucky 12th graders selected for ‘Academic Excellence’ by their one-page essays.

This is a collaborative effort with Ms. Charlene Brown, a Celebrity Hair Stylist, who has been part of the “Glam Team” since  Afua started Operation Prom six years ago. Ms. Brown and the Glam Team, also provide hair and makeup for the girls during a scheduled photo shoot before the prom!

Congrats to the winners of 2016’s Operation Prom




PHOTOGRAPHER// Marcus Bennet
HAIR // Charlene Brown

The winning essay by FAVOR  OGU

My name is Favor Ogechi Ogu and I am a senior at Francis L. Cardozo Education Campus in Washington D.C. I am originally from Nigeria, but was born and raised in the DC metropolitan area. I have two younger sisters who look up to me as a role model and a caring mother who is my biggest support. My mother and my father are separated; I live with my mother. Growing up in a household with just a single mother and two sisters took a mental, physical and financial toll on me. I feel as though I was not exposed to nor had the same doors opened for opportunities compared to those students who have the advantage of living in a two-parent household. Yet, that did not discourage me; I took this as a way to prove myself more, as another obstacles I had to overcome.

Nothing was given to me, I had to earn everything; I had to work hard for I wanted. Currently, I have a 4.09 cumulative GPA and this is as a result of me wanting something badly and working hard for it. It took long nights, early mornings, sometimes no sleep, lots of stress, and the ambition of wanting to go above and beyond. This ambition is carried on not just in my academic but in my athletics as well as in my participation in the student government serving as the vice president. Ever since middle school, I have always been a huge fan of sports; I couldn’t get enough of them. So I knew as soon as I got to high school that is something that I wanted to be a part of and it is something that is still important to me till this day. I am the captain of my school’s girls’ varsity basketball, volleyball, and softball team. This means that not only do I have the ambition to want to succeed for myself but I also have the drive to want to push others in the direction of successful and onto the path of becoming a better person and athlete. Being able to have an impact on others people lives and not just my own, is something I value, and is one of the traits my coaches felt made me a strong candidate for captain of my various sports team. Not only am I willing to be an outstanding student athlete but I am willing to lead by example; to be more than just a teammate but the true definition of a leader. A leader is someone who is able to influence other lives in a positive manner; and as captain of my respective sport’s teams, I strive to do this for my teammates.

On and off the court being able to make a change or have an impact in my community is something that I value tremendously. To be able to have the opportunity to receive a customize dress for free is something that I do not take lightly. Being in my situation and thinking of prom is like saying pigs will fly one day because it’s something that in my mind very unlikely to happen. Yet, given the chance to get a dress for free would not only give me a once in a lifetime prom experience but it shows that good things happen to people whose doors are not always easily open. This is why I feel as though that I qualify to have a dress customize for prom; if it wasn’t for this opportunity, prom might not be in the equation. Being exposed to this opportunity is seeing the bright light at the end of a dim tunnel. Maintaining good grades, being a student-athlete, constantly being involved in school activities, while helping to support my mom and sisters, are the forces that constantly push me one step closer to the light and the light being this one in a lifetime opportunity. After high school I plan on attending Virginia State University and majoring in business and with this major I plan on starting a nonprofit organization that supports minorities. Throughout the organization’s program, students will receive a mentor that will follow them in their educational pursuits from high school through college and possibly beyond. Being able to make a change in my community is the goal that I am truly trying to achieve.

Congratulations Favor!

Beautifully Dreaming, Positively Doing..


 P.S — Queen of Africa Dolls are available for pre-order here

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